So you have looked at the Examples, lets explain what they mean

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Let's Use the PEWDIEPIE filing as the example

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The "WORD MARK" is the name that was Trademarked, in this case "PEWDIEPIE"

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The "GOODS AND SERVICES"  show he has filled FOUR classes for his trademark. They cover multiple protections such as movies, posters, clothing, and the main thing he is know for entertainment since he is a YouTuber.

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This filing means no one would be able to legally use his name on any social media platform now or in the future.

He also has secured all rights to market his name in movies, posters and printed items, and wearable items

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